|On truthfully advertising the case
I was putting together a web page about a Summer Ball at Bowood - and what's more natural to use than a photograph of Bowood in that item. How about a picture - perhaps stock art - of some guests at a similar event taken goodness only knows where? Well - I COULD have done (and I see it done elsewhere all too often) but it's not my style as prefer true facts and true pictures in advertising. I don't need to tell you where I took the photo, do I?
I recall a place I used to work as a trainer buying in a model to appear in their brochure / on their publicity shots. "Why?" I found myself asking - and she didn't act natural, was seated in a coat and with a handbag and it eas all very odd! Here's my approach - a real picture of a delegates on a course, to represent what we really do. Sure - the tables at which the delegates are seated aren't artistically clean. There's a cup of coffee at Sharon's right hand and a very obvious network cable from Patrick's laptop that distracts from the picture. But you also see the truth of how much desk space you get, the training notes, pens, and rest of the paraphenalia of a course.
In other aspects of life, too, I see pictures used away from their real environment to support articles and situations. Here's part of a picture that I saw used on the More Train Less Strain web site (I'm allowed to copy small extracts for critical review, by the way) which - sure - helps make a point. Yet my own approach would have been to use a genuine picture take in the Wiltshire / Bath / Bristol area showing their case and their overcrowding. I think I have one somewhere ...
Yep, thought so!
It's not only the pictures that can provide misleading advertising; I'm also concerened at some marketing taglines that I've seen employed, and even web site names. http://www.ihatefirstgreatwestern.blogspot.com/ is a catchy URL, and it provides a very powerful hit ... but does the lady who writes it really HATE the company? No - that's putting it rather strong. And I know it's lost her some potential supporters who have been put off by the apparent mindless negativity (I say apparent because once you start reading past the word "hate" you see there's a lot to it).
This article has strayed a long way for the campaign for a decent, appropriate, train service across Wiltshire. But I do want to leave you with a genuine "TransWilts" picture from Save the Train (perhaps a name that itself needs changing now that we're having to campaign for the return of a servuce that was lost through culpable neglect) ...
Written 2008-01-19 10:40:07
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Encouraging traffic not just warm words
Official (Government) view ... and I agree
Don't believe everything you hear
Old pictures. Not to be repeated event
Great meeting but just a start.
35% Growth in one year - Melksham ticket statistics
Swindon to Trowbridge
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Didn't you read page 52 of web document?
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Would this government close a station completely?
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Tuesday, 18th October - Kiss and Ride day
Six NEW factors why the TransWilts train that serves Melksham should be enhanced and not cut
And more train users ...
Try the train on 18th October
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Ready for Tuesday
Kiss and Ride report
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Warminster Bus Running Day, 2005
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A disappointing letter
Some scenes at Melksham Station
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Busy train at Melksham
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Keeping the campaign tail up
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Latest official answer
At Temple Meads today
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From the rumour mill
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First specific Melksham rumour ...
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Every journey has a story
New fares from 2nd January 2006
No final decision yet
Even new stations don't always survive
A comparison across the world
Christmas service - unrequired, or just unprovided?
New year, 2006
Bustitution - buses for trains on Saturdays and Sundays
The Meeting Season
Reply from MD of First Great Western
Wilts County Council could save the Melksham / Transwilts train
What does First pay the government for Greater Western?
Railway statistics and Melksham comparisons - how do we stand?
Winners and losers in the Devizes constituency
First want to hear your aspirations
Repeat - PLEASE write in with your aspirations
Were they purchasing votes?
Current status ...
Keep watching - coming to the boil!
From my postbag ...
Timetable consultation coming up
Waiting, with baited breath
Meeting with a local MP
Today or tomorrow
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Out with the old users, in with the new
On the 05:52 this morning
Background and opinion
Draft timetables (continued)
Three and a half answers out of 4
A week is a long time
Roger Jones answers 5 months later!
Safer current trains - the 06:56, 07:45 and 18:09
INPUTS NEEDED by 8th March
Meetings and Consultation Responses
A whole pile of responses
Ploughing back OUR money, not theirs.
New pages and information
On supporting other campaigns ...
Not just the TransWilts and Melksham ...
Service failure looses more customers
The Waiting Game
Real time train monitoring
Someone can't wait!
UPDATE - new timetables
An update - BAD, BAD news for Melksham ...
First - transforming travel
Southampton to Westbury RESTORED
Friday, 21st, Trowbridge
Meeting, Friday 21st
Celebrating a closure
What SWPTUF says
Meeting, 21st - notes
Parliamentary Debate, 25th April
First back down or buses too.
Diary Date - 12th May
RailFuture meeting today
RailFuture meeting - some gems
First way to get rid of customers?
Friday meeting - invite and details
It gets worse
Every so often, stop and look
Bus service costs 25 pounds per passenger to run?
Carrying fresh air around?
Put yourself in their shoes
Lies, damned lies and statistics
Our battle ....
... is part of a planned war
Political pressure - press release
How to catch the 18:48 from Chippenham - the DfT suggests
Internet connection issues
Selling off any possibility of improvement
Letter from Derek Twigg
Important but not refreshing meeting
Welcome for Michael Ancram and Chris Grayling
Visit by Chris Grayling and Michael Ancram
Friday, 7th July - Melksham
Rail future - the First Alternative
Pivotal decison - to grow or to strangle?
Bad news coming?
In praise of estate agents
Press Release - Open Access operator negotiations
Open Access case strengthened
A desire for honesty
Flowers for Melksham. Flowers at Melksham.
Has our publicity reached the right people?
One year on
A year on - an empty bank holiday
Bus connections to Melksham from Chippenham
Is this train used?
If its working well, change it so it doesnt.
20% service cut = 40% traffic cut?
A difficult choice for voters
Consultant's reports recommended a modest INCREASE
From Ystrad Mynach
Passenger or lemmings
Behind the new timetable
Is this fare?
Returning from their UK course
End of term - don't care
Current and future summary
2 weeks to go
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Last Week - Press Release
They're gone ... but ...
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"Told you so"
Welcome to 2007
PLEASE LOBBY - First, Dft, County Council, your MP
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Invite letter - 5th March 2007 meeting
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Passengers or Customers?
A fast-moving story?
The traveller, not the train!
Report - Monday night's meeting - press brief
What is happening?
Reply to Petition
Petition Response - detail, opinion, context
Government pressure to shut up. But let us look forward.
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Helsinki and Heathrow to Melksham - Saturday
Gordon Dodge, Rest in Peace
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Update being updated!
News Roundup - a LOT is happening
New faces - mayors and chairs.
We have another hill to climb
Radio - tomorrow morning?
Weymouth, Poor Provisional, and Sunday
A Comparison - travel in the USA by train
The Ghost Train, Purton
How to fill platforms, and railway company coffers too!
FSB - North and West Wilts Commitee - Federation of Small Businesses
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Front page update
Comment on December timetables
A First to Stagecoach comparison
Does the new man want to play hard?
And the week ends with two more cancellations!
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Happy Christmas everyone!
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Another slap in the face from First Great Western
Fare Strike Day
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Where has our train gone?
Want to comment? You're welcome on the forum
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The heart says "public transport", the head forces car
Not a Swiss clock railway this morning
Senseless service - could become sensible
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Loss of train - loss of job
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One long journey ends and another begins
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Preserved Railways - a look forward
Spring 2009 Campaign update
Letter to DfT
Save the train
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