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Topic: Sales and marketing - missed opportunity (Read 2685 times)
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Graham Ellis
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I've noted:
1. No timetable posters at Trowbridge to show Melksham / Chippenham / Swindon trains
2. No timetable posters at Trowbridge to show Yeovil / Weymouth trains
3. The 06:19 and 18:42 from Swindon to Chippenham not shown in the main timetable.
4. The timetable sheet displayed at Melksham, and the equivalent in the timetable book, do not show connections to Bath, Bristol and Filton Abbey Wood even though those are three of the most commonly made journeys.
I have dropped a note to First, suggesting that they could gain more customers for these services and travel possibilities if they advertised them within material they're producing anyway. I await a reply
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Graham Ellis
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Just back from TROWBRIDGE, where I dropped off my customers ... destination Bangor, North Wales; no suitable service available this week from Melksham. Southbound train (probably the 15:50 but over half an hour late? formed of a 3-car 158 and appeared overcrowded.) Northbound train which they caught (16:38 to Cardiff) a 2 coach 150, not especially busy. Reason for post. Still no signs for Swindon or Weymouth services that I could see. I asked an unhelpful ticket clerk who said that "there wouldn't be any signs for trains of time to Swindon" but felt that there was a Weymouth timetable somewhere. And he said he would give me a printed timetable except he didn't have any left. He was doing a good line in being rude to other customers too ... glad it wasn't just me  Lack of information -> Lack of Awareness -> Lack of Customers -> Loss of revenueTo quote a letter from First in August: ""As for deaf ears - nothing could be further from the truth. A very great deal of time has been spent by us, DfT, Wiltshire County and others looking at the issue. I can assure you that we will indeed promote the service, and as I've said before, I am pushing for fares changes for January." Just how are they promoting the service? |
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Chris Street
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I'm stumped that they don't have adequate timetable information... Now that the Melksham services come to/from Cheltenham, I wonder if there will be any information posters at Cheltenham on train times to Chippenham, Melksham, Trowbridge or Westbury? I will look on Monday when I'm catching the 16:02 from Cheltenham to work again, hopefully this time it won't be cancelled... With regards to Melksham services on the information board at Melksham station perhaps I should have a go at this one  |
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« Last Edit: December 15, 2006, 09:55:18 PM by Chris Street »
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Graz
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There used to actually be times for Melksham posted on the timetable boards at Cheltenham Spa, but that WAS when Wessex trains were running the station!
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