Duties and Responsibilities:
To:

Identify the stakeholders relevant for specific projects/initiatives and ensure the DfT is working effectively with them. There will be particular emphasis on engaging the stakeholders earlier in policy thinking.

Ensure the stakeholders ranging from service providers to the main special interest groups are kept informed of developments as appropriate.

Work with policy colleagues to generate a work plan for improving how we prepare our communications and engage with staff, the public and stakeholders.

Ensure there is a customer focus looking at how the work of the Department will affect the passenger/user experience.

Work with opposite numbers in government agencies and industry to secure improved communication by them with their customers and staff.

Take responsibility for some aspects of internal communications for their policy area so the Department as a whole is kept up to date on developments in their area. This should involve close working with CD’s Editorial and internal communication team.

Form closer working relationships with communication personnel in key external organisations especially other Government departments where it is important the Department presents a joined up approach to policy.

Act as CD’s representative to ensure policy officials understand its services and how best to access them.

Essential criteria

1.   Can manage self, team and relationships to deliver results (DfT Competency - People Management).

2.   Establishes relationships with relevant policy and delivery people and acts as key interface with them and external stakeholders (GCN Competency - Relationship/account management)

3.   Can define channel strategies to meet organisation’s overall communications objectives (GCN Core Skill - Channels and Technologies).

4.   Sets clear, measurable communication objectives that deliver against policy and delivery targets. (GCN Core Skill - Strategic Marketing).

5.   Works closely with policy, communications and delivery colleagues to ensure that the customer experience is understood and reflected in policy and implementation (GCN Core Skill - Business Knowledge and Communication Environment).

6.   Monitors the effectiveness of delivery of stakeholder engagement plans across different parts of the Department (GCN Core Skill: Evaluation, Research, Evidence).

7.   Establishes relationships with relevant policy and delivery people and acts as a key interface with them and external stakeholders (GCN Core Skill - Strategic Marketing and Communication).

Desirable criteria

1.   Is capable of advising on appropriate methods to manage two-way communication effectively (DfT Policy Delivery Competency - Partnership Working and Stakeholder Management).

2.   Applies Engage principles to ensure strategies have maximum impact (GCN Core Skill - Strategic Marketing and Communication).