Lest we forget ... with a sensible array of stops, and a reasonable train service, usage would grow.   The Parkman report of just 5 years ago suggest and costs an hourly service with additional stations at Wootton Bassett, Lacock, Staverton/Holt, White Horse business park, and Wilton.

Yesterday, I had a delegate who lives in Wootton Bassett and works in Warminster.   He has a one hour drive which he does not enjoy, and looks forward with dread to the 10 week closure of the A3102.   Would he use the train?  Yes, IF ...

a) The service was appropriate. He works shifts and needs those odd times.  Parkman's would do very nicely; the slightly more moderate timings that are all we're asking for on this web site would be more marginal for him.
b) There was a station (and trains stopped there!) in Wootton Bassett.  He would NOT drive in to Swindon to get on.