One of the major car parking issues is for staff coming in / going out of work, who already feel that they're paying far too high a proportion of their salary on parking.   I wonder if there's any way that the local ("metro") bus(es) could be made more appropriate for them?  Perhaps by making a tiny payment to each of Fist and Faresaver to fall in line with a timetable plan at the town centre as follows:

.25 after - service 234 calls on way from Chippeham to Trowbridge, (from station / McDonald's)
.27 after - service 106 calls on way from Snowberry and Dauncey Garderns to Asda
.28 after - service 14 calls on way from the Metro to Sainsbury's
.32 after - service 234 calls on way from Trowbridge to Chippenham, (to station / McDonald's)
.36 after - service X72 (Faresaver) calls on way from Bowerhill to Bath (to station / Bath Road)
.37 after - service 106 calls on way from Asda to Dauncey Gardens and Snowberry
.38 after - service 272 calls on way from Bath to Devizes (from station / Bath Road)
.40 after - service 14 calls on way from Sainsbury's to Metro

.55 after - service X34 (Faresaver) calls on way from Chippeham to Trowbridge, (from station / McDonald's)
.57 after - service 106 calls on way from Snowberry and Dauncey Gardens to Asda
.58 after - service 14 calls on way from the Metro to Sainsbury's
.02 after - service X34 (Faresaver) calls on way from Trowbridge to Chippenham, (to station / McDonald's)
.06 after - service 272 calls on way from Devizes via Bowerhill to Bath (to station / Bath Road)
.07 after - service 106 calls on way from Asda to Dauncey Gardens and Snowberry
.08 after - service X72 (Faresaver) calls on way from Bath to Bowerhill (from station / Bath Road)
.10 after - service 14 calls on way from Sainsbury's to Metro

I have labelled the bus to be funded by Asda as "service 106", and I have moved the X72 and X34 by half an hour in both directions.  We'll put a hole in the fence in Spencer's Gate to make the 234 bus railway accessible, a stop at the top of the station approach for the 272 ... and there you have most of the headlines.

Message to Dick Tonge - by all means be "Dick the Stick", but also provide this integration carrot to help us make better use of the bus services you're subsidising.