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August 10, 2006
Has our publicity reached the right people?
Sadly, I have to admit that a lot of the publicity from this site hasn't reached the right people.
Three years ago, there were six train services from Swindon
They were to London, to Bristol, to South Wales, to Gloucester, to Southampton and to Oxford. The Oxford service was lost, we were told, because of network overcrowding in the Bristol / Bath area.
The there were five ...
This December, the Southampton service is scheduled to cease - the last through train running at 17:43 on Friday, 8th December.
Then there will be four ...
Now I would not expect every train user at Swindon to realise that they're about to loose yet another service, especially if it's not one they use on a regular basis personally. But I would have expected that user groups, individuals, committees that represent customers to the operators would have been been aware of the proposed withdrawal. Sadly, not the case Incredible though it may seem, although we've had over 9,700 different visitors to this site in just under a year, there are huge gaps in who we have reached - I never cease to be amazed. What it DOES tell me is that this thing is far bigger that I had thought - if 9,700 visitors is poor market penetration, then what could we have achieved with good penetration? And just how many people are going to be effected by the cuts?
Oh - wait - we've already been told. 109,000 journeys per year are curently made on the service that's to go.
Posted by gje at August 10, 2006 09:17 AM